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  • Amie Rivers
  • Thu August 12 2021
  • Posted Aug 17, 2021

RAGBRAI riders and accompanying visitors dropped an estimated $2.4 million into the coffers of local business owners as the annual ride passed through town.

“The businesses were very happy with the turnout and greatly appreciated their kindness,” said Jessica Rucker, executive director of downtown business group Main Street Waterloo. “It was an amazing opportunity to showcase all downtown Waterloo has to offer. The way the community came together to make this happen demonstrates how amazing Waterloo is.”

Tavis Hall, Experience Waterloo’s executive director who oversaw the Waterloo RAGBRAI stop, thanked several city staffers for their help during the Aug. 2 Waterloo City Council meeting.

“It was a labor of love,” Hall said.


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